Delfi Rally Estonia
Fia WRC Autosport

The cooperation between Unibet and ERC Delfi Rally Estonia opens up new opportunities for both

ERC Delfi Rally Estonia, one of the biggest motorsport events in the Baltics, and Unibet signed a cooperation contract according to which Unibet will be one of the main sponsors of ERC Delfi Rally Estonia in 2024 and 2025. ERC Delfi Rally Estonia will be held on 5-7 July.

Rally Estonia, which has been on the WRC calendar since 2020, will be the ERC round of the FIA ​​European Championship in 2024. Rally Estonia will again be part of the WRC series calendar in 2025. The European Championship, the top category of which is Rally 2 cars, has participants from several European countries and the competition is very tight in different categories. The international top rally taking place in Estonia also enables Estonian drivers to compete with the top Europeans and aim for high places on local roads both in the general classification and in different rally categories.

Unibet is involved in international rally at the highest level by cooperating with two-time WRC world champion Kalle Rovanperä. The cooperation between Unibet and Rally Estonia will be extra special in 2025 when Rally Estonia is a stage of the WRC series and Kalle Rovanperä plans to do a full season in the WRC series again.

Ergo Maruste, CEO of Unibet Estonia: "Unibet was diagnosed with a benign rally bug a long time ago, and for example, we have long been sponsors of Kalle Rovanperä, the youngest rally world champion in history. It is even better that from now on we can also participate in the organization of the region's hottest rally party, Rally Estonia!"

Unibet's contribution to Estonian sports is versatile and Rally Estonia only strengthens their product portfolio. Rally Estonia sees an opportunity to make an even higher quality sports event in this cooperation by taking advantage of Unibet's international experience in the field of sports.

Janno Siitan, CEO of ERC Delfi Rally Estonia: "With the addition of Unibet to our circle of main sponsors, we gain an international dimension. On our part, we offer them a good platform and help with the implementation of ambitious marketing plans both before and during the rally. Together with Unibet, we can add more motor sports to the sports betting and introduce this exciting and adrenaline-filled sport to their customers."

Founded in 1997, Unibet belongs to Kindred Group, one of the largest online gambling service providers in the world.
ERC Delfi Rally Estonia 2024 will be held on the roads of Tartu and South Estonia on 5-7 July as the fourth round of the season. The start and finish podium of the rally with the versatile entertainment program continues to be on Tartu Town Hall Square, the favourite place of rally fans. The rally headquarters and service park will again be hosted by Tehvandi Sports Center after a four-year break. Tickets are on sale on Rally Estonia‘s website and in Piletitasku.

Photo: Jaanus Ree